Visiting.
A few days, a long list, and a city that hides its best streets behind the ones everybody photographs. Honey already knows which are worth your afternoon.
London’s personal styling concierge
London, with someone who knows it.
Three hours or a full day with Honey, a personal stylist and personal shopper in London, and an honest second opinion at your side.
Why this exists
London has the best shopping in Europe. Almost nobody enjoys it.
Visitors get funnelled down the same three streets. Londoners quietly stop going at all. Shopping here became a thing people brace for rather than look forward to.
None of that requires spending more. It requires someone honest standing next to you.
Nobody shops for the same reason.
Living here.
You know the city perfectly well. You would rather not decide alone, or hear only what the person on commission wants you to hear.
Mayfair, late afternoon
Fashion is fluid
The city changes its mind. So can you.
What suited you two years ago is not a verdict. Honey’s job is to notice what has moved, say so plainly, and help you find the version of your wardrobe that fits the life you have now.
A simple thing, arranged properly.
Four stages, and the work that happens inside each one.
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Tell us what you are after
Two minutes. What you want to spend, whether you are hunting one particular thing, and the kind of day you want it to be.
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Honey plans your day
With the brief of the occasion of the shopping spree Honey plans the route for the day, so you can make the most out of it.
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You meet, and you shop
Somewhere public and easy to find. Three hours, or the whole day if you have one to give it.
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You go home with things you will wear
No rush, no lecture, and nothing bought because it was the first thing you tried on.
Where we actually go.
Not a list of famous streets. Six districts, and the reason each one earns an afternoon. This is the part Honey is actually being paid for.
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Mayfair
Mayfair is the destination for bespoke tailoring and made-to-measure craftsmanship you simply won't find on any high street—think private ateliers, heritage jewellers, and flagship boutiques offering one-off, exclusive pieces. This is discreet luxury at its finest: appointment-only fashion salons and designer stores where rare, limited-edition treasures never make it online or into outlets.
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Marylebone
A charming village-like district of independent boutiques, concept stores, and artisan shops for curated, discovery-led shopping.
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Savile Row
The whole street is the destination for bespoke tailoring; walk it and you have dozens of master tailors offering made-to-measure suits and personal fittings.
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Knightsbridge
Home to Harrods and Harvey Nichols, the ultimate one-stop destination for world-class luxury under one roof.
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Bond Street
London's most prestigious address for high fashion, fine jewellery, and flagship designer names side by side.
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Sloane Street and Chelsea
Sloane Street and Chelsea offer a full stretch of flagship designer boutiques down to the King's Road—high fashion, fine jewellery, and interiors in one elegant district.
You are meeting a stranger. We take that seriously.
- You are meeting Honey herself, the person who runs Splurge, never someone sent in her place.
- Her name, her face and her business are on this site and on Google, so you know who you are looking for.
- You meet somewhere public and easy to find, never at an address.
- Payment goes through Splurge after your booking is confirmed.
- Someone is reachable for the whole session, not just office hours.
- You know the plan for the day before it starts, so none of it is a surprise.
- If it is not working, you can end the session at any point, no conversation required.
The person reading your form
Honey Jaiswal, founder.
Founded and run by Honey J., this is a business built on a genuine love of dressing people and an eye honed by a real passion for style. Every client is looked after personally from your first message to your final styled outfit, every detail passes through her hands.
Before Splurge, Honey spent over three years in luxury retail, working across different departments at Dior Parfums, Loewe, Louis XIII and Parfums de Marly.
She takes the time to understand exactly what you want from your experience, creating something truly personalised and made just for you: considered, memorable, and worth coming back for.
Every number, in the open.
Payment goes through Splurge when you book. Never cash on the day.
Three hours
£250
One district, chosen for you.
See what is included
A full day
£450
Two or three districts, and time to think between them.
See what is included
Either session takes
- Bring a friend +£100
What you buy in shops you pay for yourself, at the till, like any other day out.
Christmas
Christmas, sorted in a day.
Book a day to get the presents bought in one outing, or give someone the day itself as their present.
Asked often.
The six that come up before almost every booking, answered in full.
01 How much does a personal stylist cost in London?
Splurge is £250 for three hours and £450 for a full day. Bringing a friend along is £100. Whatever you buy in the shops you pay for yourself, at the till.
02 What is the difference between a personal shopper and a personal stylist?
A stylist works out what suits you. A personal shopper walks the shops with you and finds it. Honey does both in the same day: she plans the route around what you wrote on the form, says plainly what works, and has no stake in what you decide to buy.
03 What does a personal stylist in London actually do on the day?
You meet somewhere public, then walk a route Honey planned the day before around your list, your budget and the life you actually dress for. She brings things to try, says what is working and what is not, and nothing is bought to fill the time.
04 What if I have no idea what my style is?
That is the usual starting point. Nobody arrives with the answer already worked out. Finding it is what the session is for.
05 Do I have to buy anything?
No. Most first sessions end with fewer purchases than people expect, and that is a good outcome rather than a failed one. You usually own more of the answer than you think.
06 Where in London do you shop?
Mayfair, Marylebone, Savile Row, Knightsbridge, Bond Street, Sloane Street and Chelsea. Honey plans the route around what you wrote on the form rather than around a fixed tour.
07 Can we do this if I am only in London for two days?
Yes. Say so on the form along with the date you have, and the matching works around it. Visitors usually book the full day, because it covers ground a short trip cannot.