Our founder reads every booking herself. More about Honey

How it works

A simple thing, arranged properly.

Four stages, and the work that happens inside each one. No surprises, and nothing you have to chase.

Tell us what you are after

Two minutes. What you want to spend, whether you are hunting one particular thing, and the kind of day you want it to be.

Honey plans your day

With the brief of the occasion of the shopping spree Honey plans the route for the day, so you can make the most out of it.

You meet, and you shop

Somewhere public and easy to find. Three hours, or the whole day if you have one to give it.

You go home with things you will wear

No rush, no lecture, and nothing bought because it was the first thing you tried on.

Asked often.

The six that come up before almost every booking, answered in full.

01 How much does a personal stylist cost in London?

Splurge is £250 for three hours and £450 for a full day. Bringing a friend along is £100. Whatever you buy in the shops you pay for yourself, at the till.

02 What is the difference between a personal shopper and a personal stylist?

A stylist works out what suits you. A personal shopper walks the shops with you and finds it. Honey does both in the same day: she plans the route around what you wrote on the form, says plainly what works, and has no stake in what you decide to buy.

03 What does a personal stylist in London actually do on the day?

You meet somewhere public, then walk a route Honey planned the day before around your list, your budget and the life you actually dress for. She brings things to try, says what is working and what is not, and nothing is bought to fill the time.

04 What if I have no idea what my style is?

That is the usual starting point. Nobody arrives with the answer already worked out. Finding it is what the session is for.

05 Do I have to buy anything?

No. Most first sessions end with fewer purchases than people expect, and that is a good outcome rather than a failed one. You usually own more of the answer than you think.

06 Where in London do you shop?

Mayfair, Marylebone, Savile Row, Knightsbridge, Bond Street, Sloane Street and Chelsea. Honey plans the route around what you wrote on the form rather than around a fixed tour.

07 Can we do this if I am only in London for two days?

Yes. Say so on the form along with the date you have, and the matching works around it. Visitors usually book the full day, because it covers ground a short trip cannot.

Pick a session, and it is yours.

Pick the duration you want. Checkout takes your dates and the payment in one step, and you are all set for your meaningful Splurge.

Not ready to book?

Write to splurge.concierge@gmail.com and ask anything you like. Honey answers her own email, so it will be her replying, and there is no form to fill in first.