Our founder reads every booking herself. More about Honey

A rail of wool and tweed jackets on copper hangers in a menswear shop

For men, in London. The same two sessions, planned around a different wardrobe.

A personal stylist for men, in London.

Three hours or a full day with Honey, spent on the way you actually dress rather than the way a shop window does.

The same day. A different route.

Nothing here is a separate service. It is the same three hours or full day, planned around a wardrobe that has to get you through a Monday morning, a Friday night and, usually, a wedding in June.

Fit before labels

Almost everything that goes wrong in a man’s wardrobe is the shoulder, the sleeve and where the trouser breaks. None of it is solved by spending more. Honey will tell you what sits right on you and what never will, and a good alterations tailor costs less than the jacket you were about to replace.

A route, not a wander

Where you are going is worked out the night before, from your list and your diary. Tailoring in one place, shirting in another, the ordinary things last. You spend the day in fitting rooms rather than on pavements.

You leave with the plan

The point is not one good afternoon. You go home knowing your measurements, the cuts that work on you and the colours that do not, so the next thing you buy on your own still lands.

A tailor's book of wool swatches open on a table

Where the day goes.

Tailoring is the part men worry about and the part that takes longest, so a full day starts there and leaves time to be measured properly rather than squeezing it in at four o’clock. Everything after it, shirts, knitwear, shoes, the coat you will wear for ten years, is quicker once the shape is settled.

Mayfair, Marylebone, Savile Row, Knightsbridge, Bond Street, Sloane Street and Chelsea.

Who books a day like this.

A new job with a dress code nobody will explain. A wedding, yours or one where you are standing at the front. Forty, and a wardrobe that still dresses the man you were at thirty. Mostly: people who can afford the clothes and cannot spare the afternoons it takes to find them.

Questions, answered plainly.

The five men ask before they book. If yours is not here, write to Honey and she will answer it herself.

The same as any Splurge session: £250 for three hours and £450 for a full day. That is Honey’s time. What you buy in the shops you pay for yourself, at the till, at the shop’s own price.

No. Most men book precisely because they do not. The form asks what you spend your week doing and what you already own, and the day is built backwards from that.

Yes. Savile Row is one of the districts Honey works in, and a full day leaves room to be measured properly. She is not a tailor and does not pretend to be one; she knows who is good and what to ask them for.

Mostly it is not. Most men own one suit they wear five times a year and ninety other things they wear constantly, and it is the ninety that decide how they look. Plenty of days never go near a tailor.

Something you can get in and out of quickly, and the shoes you wear most. Bring the pair you would actually put on, not the smartest pair you own, or you will buy trousers for a life you do not lead.

Either session takes

  • Bring a friend +£100

What you buy in shops you pay for yourself, at the till, like any other day out.